How to craft an effective keyword-rich short description.
Your keyword-rich short description will be the first thing that eBizPages users will see. This description will help users find your company using the keyword search function. Therefore, when crafting your short description, be sure to highlight specific services you offer that may be of interest to your small business market. For example:
A user may be looking for a web designer who uses a specific application, say, Flash. They’ll use the keyword field to refine their search to find a designer who knows Flash. Or, a user may be looking for an Internet marketer who can implement a banner ad campaign. They’d choose Internet Marketing as a category and refine their search for banner advertising using the keyword function.
Therefore, if you are able to use specific applications or offer secondary services in addition to, or relating to your primary service, you may want to include them in your keyword-rich description.
Here is an example of an effective keyword-rich short description:
Offering integrated IP solutions for your business including managed IP networks,security solutions, web hosting & server management, high-speed DSL connections, strategic web design and development, and web site marketing results.
How to craft an effective company description.
Your detailed company description should be written in natural language (don’t worry too much about keywords here) and should highlight your company’s competitive advantage, unique selling proposition and product/service offerings.
Here is an example of an effective company description:
XX Marketing is a Vancouver based Internet marketing company that has been providing Web site promotion services to clients across Canada and the U.S since 2000.
XX has proven experience and success in all facets of online marketing including: search engine optimization and positioning, strategic plans, marketing, detailed tracking, media buying, and more.
From the initial concept of an Internet marketing strategy to complete tracking and ongoing maintenance, XX Marketing can successfully manage all aspects of your Internet marketing initiative and deliver the results you have been looking for.
So give us a call, and find out more about XX, and how we can help your business shine and prosper.
How to add your company logo to your listing
Please note that we have defined a fixed width and height setting for logo placement . Therefore, you MUST size your logo to these settings to avoid distortion . Our size settings are : 250 pixels wide by 100 pixels high. Logos that do not match these requirements will NOT be accepted.
We DO NOT host logos. Your logo will reside on your own server , so you must type in the absolute path of the logo which usually includes your website address. For example, if your logo is on your company website at www.mySite.com, simply right click on the image of the logo and select PROPERTIES. You should see a PATH URL for the logo that will look something like this - http://www.mySite.com/images/myLogo.gif. Copy this URL into the logo field.
Primary service and subcategory ranks explained
You MUST choose a primary service category in which to be listed. Then, to help users find companies such as yours which may offer multiple services, you may also choose up to eight additional service categories in which to be listed.
For example: Your primary service may be Web Design. In addition, you offer Search Engine Optimization, Hosting and E-commerce services. If you choose categories in this order you will rank more highly for Web Design than for your supplementary services.